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Interactive Advertising Bureau

William Steiger: Don’t block my ads! Just improve advertising experience

in Apolitical/Top Headlines by

The American Marketing Association identified “interactive ad-blocking programs” for electronic devices, including cell phones, as one of the most important strategic issues for marketers in 2016. Advertising is a key component in the marketing mix of businesses, and the inability to reach users through advertising will change the marketing strategy of all businesses. This is bad for business and bad for consumers. In the spirit of full and open disclosure, I was an advertising salesperson, manager and vice president of…

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Wall Street Journal weighs in on Scott Wagman’s illegal ads on Google

in The Bay and the 'Burg by

From the Wall Street Journal: An online twist in a hotly contested race for mayor of St. Petersburg, Fla., could signal trouble for local politicians advertising on popular Web sites like Google, Facebook and Twitter. (Update: 10 Connects story here.) The Florida Elections Commission has decided a mayoral candidate’s ads on Google and Facebook appear to violate the state’s election law because they don’t include a disclaimer that indicates who bought them. Read the rest of this national story.The candidate’s…

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