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International Olympic Committee

After Rio risk, Olympic officials can learn lessons

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Taking the Olympics to Rio de Janeiro was always considered a bit of a risk. Now that South America’s first games are drawing to a close, the question is: Did the gamble pay off? The answer, according to experienced Olympic officials and experts, is a mixed bag. Yes, Brazil managed to pull it off under difficult economic and political conditions, with the sports competitions, venues, athletes, friendly hosts, television images and Rio’s scenic backdrops all rising to the occasion. Yet,…

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Usain Bolt saved his sport – and kept the Olympics relevant

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It began in a rain-drenched 5,000-seat stadium on an island between Manhattan and Queens. Some Jamaican kid with the improbably awesome name of “Bolt” was in the Big Apple, not so much to announce his presence to the world, but to figure out who he was. We clambered into a van and headed over to Ichan Stadium. The headliner that night: American sprinter Tyson Gay. Or so we thought. Wearing a white top and black shoes — nothing flashy —…

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Father: Ryan Lochte back in U.S.; Rio judge orders passports held

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The father of American swimmer Ryan Lochte said Wednesday his gold medal-winning son arrived back in the United States before a Brazilian judge ordered that Lochte and U.S. teammate Jimmy Feigen stay in Brazil as authorities investigate their claim they were robbed during the Olympics. Steve Lochte told The Associated Press by phone from his Florida home that his son called him Tuesday after arriving in the United States. The 32-year-old swimmer was going to pick up his car and…

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In Olympic marketing, smaller brands find restrictions tough

in Apolitical/Top Headlines by

The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the case of Olympic marketing, smaller brands are finding it tough to prevail amid strict rules. Sponsors such as Visa, Samsung and Coca-Cola pay hundreds of millions of dollars to be associated with the Olympics. So the International Olympic Committee cracks down on non-sponsoring brands that reference the Olympics by name or use Olympic logos in tweets or advertisement. This extends to athletes…

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