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Blake Dowling: Expert advice on navigating the Social Media universe

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Who remembers the short-lived site, Friendster? Six years ago I was asked to sit on a panel at a conference to give “expert advice” on social media use at work. I wish someone had shot some video footage; in the lifetime of social media, six years is an eternity. Just think … in 2008, Myspace peaked. Myspace was the most visited social networking site in the world, attracting during that time 75.9 million unique visitors a month. Now, in 2016,…

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Search, social & shopping: Pinterest turns 5

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In its five short years of life, Pinterest has become ‘the’ place where brides-to-be create wish boards of wedding china photos and do-it-yourself home renovators bookmark shiny turquoise tiles for bathrooms. It’s where people share ideas and ingenuity and get creatively inspired. And it’s fueled a new way of searching for items that’s even stolen traffic from tech giant Google. The San Francisco-based venture capital darling was recently valued at $11 billion. While its core audience has always been female,…

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