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Ron Sachs

When Ron (Sachs) met Matt (Gaetz)

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Ron Sachs, one of Tallahassee’s premier pitchmen, comes from a progressive background: Iconoclast college newspaper editor, spokesman for Democratic Gov. Lawton Chiles and the state’s teachers’ union, speechwriter for Democratic Gov. Reubin Askew. Matt Gaetz, a firebrand state representative from northwest Florida, is the picture of Republican values: Tax cutter, gun rights defender, abortion foe. So why did Sachs, CEO of the eponymous PR shop, give $2,500 to Gaetz’s campaign this week? (Here’s the Federal Election Commission filing) Gaetz, Republican candidate for the solidly-conservative 1st Congressional District, is…

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Florida Virtual School entrepreneur Ed Mansouri to focus on new WeatherSTEM tech project

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Ed Mansouri, the nationally renowned software pioneer who developed the cutting-edge learning management system used by the Florida Virtual School (FLVS) since 2003, will be transitioning away at the end of this year, after a proud partnership with FLVS, to focus his efforts more fully on his equally impressive new WeatherSTEM educational technology. Mansouri will continue working closely with FLVS leadership to position the online institution for ongoing success with its new learning management system partner. Weather data-gathering units installed all…

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Mike Prendergast, former Rick Scott chief of staff, to run for Citrus County Sheriff

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Mike Prendergast, Gov. Rick Scott‘s first chief of staff who moved on to become head of the state’s Department of Veterans’ Affairs, is stepping down to run for Citrus County Sheriff. He formally announced his plans at Tuesday’s Florida Cabinet meeting. The announcement also was in a news release first shared with FloridaPolitics.com. Prendergast will run as a Republican. Current Sheriff Jeff Dawsy has decided not to run for re-election. “My life has been dedicated to service at many levels, including to…

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Sachs Media Group’s Michelle Ubben named one of “Top Women in PR”

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Michelle Ubben, partner and chief operating officer of Sachs Media Group, was named one of the “Top Women in PR” by PR News, the leading national journal for the public relations industry. The annual list features the nation’s most influential women in public relations — leaders who set the agenda both within their company and for the profession. Ubben plays an instrumental role leading Sachs Media Group to become Florida’s preeminent independent public relations firms, and one of the top…

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Lottery secretary’s success dwarfed by some work practices

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When it came to the bottom line, there’s no question that Florida Lottery Secretary Cynthia O’Connell was a success. Under her four-and-a-half year tenure, O’Connell pushed up lottery sales to nearly $6 billion through an aggressive push of scratch-off tickets and an effort to expand sales to retailers who had previously resisted selling lottery tickets. But it was the other parts of the ledger that led to her swift demise and the departure of another official in the administration of…

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Sachs Media Group account exec Zoe Linafelt named national PR Champion

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America’s leading public relations trade association honored Sachs Media Group’s Zoe Linafelt on Wednesday as one of its “PR Champions.” Presented by the PR Council, the annual award recognizes the industry’s top 26 young professionals for the hard work, dedication, and merit in the field of public relations. The group chooses nominees who also provide inspiration to other PR professionals through a passion for the craft. Linafelt, a senior account executive, has been a full-time member of SMG since January…

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Reporters’ roundtable: Lawmakers back again, and again, to Tallahassee

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Expect Florida lawmakers to spend a long hot summer in Tallahassee. And they will be at the state Capitol for a pretty contentious fall as well. And they just might, with a little luck, be able to fit in a holiday break before returning for the 2016 legislative session in January. That’s the consensus of a handful of Capitol reporters who spoke Wednesday at a Florida Leadership luncheon co-hosted by Sachs Media Group about the busted 2015 session that failed to…

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