Life and politics from the Sunshine State's best city

Tag archive

TVB

With political advertising, digital may be growing, but television remains king

in 2017/Top Headlines by

Digital ads may be the hot new thing in political campaigns, but traditional television still reigns as the king of advertising, as it has for more than a half-century. Media advisory firm Borrell Associates estimates that candidates and outside groups will spend nearly $1.1 billion in 2016 on digital advertising, a seven-fold jump from $162 million spent in 2012. Nevertheless, TV remains the dominant platform to reach the widest possible audience of voters, writes Patrick O’Connor of The Wall Street Journal.…

Keep Reading

Go to Top