Autonomy, an HP Company, today announced that the Tampa Bay Times, Florida’s number one newspaper, has selected Autonomy’s Web Content Management (WCM) solution to power its website, tampabay.com. The Tampa Bay Times will use Autonomy Intelligent Data Operating Layer (IDOL), TeamSite, LiveSite and Virage MediaBin to deliver engaging, compelling, and personalized content on the web, including video, images, social media, mobile, surveys, and personalized campaigns.
“The publishing industry is going through a period of profound change,” said Joe DeLuca, publisher of tampabay.com. and Tampa publisher of the Times. “We understand that to continue to lead in the digital age, we need to deliver news and information to the public in a helpful, innovative and engaging manner. Autonomy will play a central role in our process of re-imagining the entire look and feel of our web presence, and the technology provides the ideal platform to help us evolve and expand.”
“The Tampa Bay Times continues to extend its lead as Florida’s largest newspaper and one of the most well known media brands in the Southeast U.S. by pioneering new ways to lead in the digital age,” said Rafiq Mohammadi, CEO of Autonomy Promote. “Publishers must deliver a consistent and dynamic experience that engages and builds readership across all channels, and helps advertisers reach targeted audiences. Autonomy’s unique meaning-based approach to marketing enables organizations to bypass cumbersome, manual methods of tagging content, so they can automatically deliver relevant and rich news and information that builds a media outlet’s brand. We’re excited to work with the Tampa Bay Times as they embark on this digital initiative.”