Tampa Trib to Tampa Bay Times: editorial about postmarks “absurd and self-serving”

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The beleaguered Tampa Tribune, beset on all sides by financial problems, still has some fight in it after all.

In an editorial aimed directly at their rivals at First Avenue South, the Tribune chastised the Tampa Bay Times for penning its own editorial criticizing the United States Postal Service for sticking by its commitment to the City of St. Petersburg that there be a regional postmark that reads “Tampa Saint Petersburg.”

More important, the Tribune exposed the Times about its true agenda.

For the Tampa Bay Times to suggest editorially, as it did the other day, that mail processed at the U.S. Postal Service’s Tampa distribution center be postmarked “Tampa Bay” in the future is absurd and self-serving.

The newspaper recently dumped its longtime name, “St. Petersburg,” and now calls itself “Tampa Bay.” So — boom! — it thinks everything should reflect “Tampa Bay” now?

If you ask Times CEO that question, the answer is “Yes!”

But, as the Tribune editorial correctly points out “Tampa Bay is a body of water.” … “People and businesses identify with cities. Perhaps some people might say they’re from “Tampa Bay,” but many people we know, even in rural Pasco County, tell friends and visitors they live ‘near Tampa.’ “

Or “near St. Petersburg,” if they are fortunate enough.

Meanwhile, it’s nice to see the Tribune win a round against the Times.  I’m not sure if the Trib has the legs to go the distance, but as the Chinese proverb reminds, the enemy of my enemy is my friend.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.