The decline of the catchphrase

in Uncategorized by

Catchphrases aren’t so catchy anymore:

The only genres where catchphrases legitimately flourish are sports and reality competitions, where each show has its own. “The tribe has spoken. It’s time for you to go.” Top Chef has “Pack your knives and go,” Top Design had “See you later, decorator,” and The Apprentice, of course, has “You’re fired.” Generally, there’s a limit of one slogan per show; in recent cycles of Project Runway, Tim Gunn has eased up on his use of “Make it work,” giving Heidi Klum’s “Auf Wiedersehen” more room to shine.

H/t to Andrew Sullivan

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.