Veteran reporter James Call joins Extensive Enterprises Media

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Google reporter James Call and the word “veteran” invariably comes up. That’s because Call has three decades of journalism experience covering Florida politics.

He’s been around the block. He’s seen it all. He’s grizzled.

He’s also now part of Extensive Enterprises, the new media parent company of,, Sunburn, Context Florida, and a new project Call will be show-running, a stand-alone news site titled “The Politics of Pot.”

Call, formerly the managing editor of The Florida Current, is already at work for Extensive Enterprises, bolstering its industry-leading coverage of state legislative campaigns. Once is launched, Call will be its lead reporter in the state capital. For, Call will serve as managing editor, while contributing original reporting and analysis of the Amendment 2 campaign, the implementation of the legislation known as Charlotte’s Web, and regulatory and lobbying issues related to the burgeoning legalized marijuana industry.

“As we move forward with our ambitious projects, I knew we needed an intrepid reporter — someone who has been around long enough to know how the capital works, but hungry enough to thrive in a new media environment — leading our coverage of the most interesting political state in the country,” said Peter Schorsch, president of Extensive Enterprises. “The moment James became available, I did everything I could to make him part of our team.”

Call joins a diverse roster of journalists and new mediaists powering SaintPetersBlog, Sunburn, and Context Florida’s coverage of Florida politics. Last month, environmental reporter Bruce Ritchie joined Context Florida as a contributor, while award-winning editorial cartoonist Bill Day also recently joined the opinion network shepherded by veteran (there’s that word again) journos Thomas O’Hara and Richard Bard.

Call, 58, has covered state government and North Florida for more than 20 years.

Call was managing editor of the Apalachee Tortoise, a Tallahassee community newspaper that encouraged citizen involvement in public policy decisions. Before that, he was a section editor with Research in Review Magazine, which explained scientific research for a mass audience.

Call also had stints as associate editor at Florida Wildlife Magazine and executive producer at WTXL-TV in Tallahassee, according to this profile of Call in the Tampa Bay Times.

“Extensive Enterprises Media is providing me with what may be the most significant opportunity of my career,” said Call. “The chance to dig into a significant change in public policy, such as represented by medicinal marijuana, and to participate in the development of makes me feel tremendously blessed.”  

Call’s work has won awards from The Associated Press, the Society of Professional Journalists, and the Pew Center’s Project for Excellence in Journalism.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.