Vote No On 2 has a new look.
The group, which is leading the charge against the 2016 medical marijuana amendment, unveiled its new website Tuesday. The revamped site puts a greater focus on video, and uses videos and photos to explain the group’s position.
Vote No on 2 led the charge against a similar constitutional amendment in 2014. That proposal received 58 percent support, just shy of the 60 percent needed to become law. Drug-Free Florida, the fundraising committee backing the opposition campaign, spent more than $6 million in the months leading up to the 2014 election.
In 2014, the group said the initiative had too many loopholes and would have been medical in name only. The group is once again pointing to loopholes, saying supporters of the initiative didn’t fix the problems.
“Amendment 2. They say they fixed it. They didn’t,” a man is heard saying in a 30-second spot prominently displayed on the site. “Same people, same problems, same loopholes.”
The video — called “They Didn’t Fix It” — outlines several aspects of the proposal the groups says are loopholes, including one it says allows caregivers “to push pot.”
The 2016 amendment allows individuals with debilitating medical conditions as determined by a licensed Florida physician to use medical marijuana. It also calls on the Department of Health to register and regulate centers to produce and distribute marijuana and issue identification cards to patients and caregivers.
The amendment defines a debilitative condition as cancer, epilepsy, glaucoma, HIV/AIDS, and post-traumatic stress disorder, among other things.
The new Vote No on 2 website features five videos — including “They Didn’t Fix It” and a 30-second video focused on “budtenders.” Four of the five videos are 30-second spots that will likely be used as advertisements.
Supporters of the amendment are hopeful 2016 will be the year it becomes law.
