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Scott Wagman and Charlie Justice’s cookie-cutter recipe for campaign website design

in The Bay and the 'Burg by

The folks at Rearden-Killion must be real busy these days. How else to explain the cookie-cutter work they baked up for Charlie Justice’s new campaign website. It’s a complete rip-off of the website designed for Scott Wagman’s campaign. My design team and I took a look at both sites and found these notes the Rearden-Killion designers embedded in the code, revealing their step-by-step guide.

Step 1: Layout the template.

Step 2: Feature the candidates.

Step 3: Utilize social networking.

Step 4: Show voters you care about what they say.

Step 5. Take advantage of the client, err, the latest technology.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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