Watch here: Obama campaign’s new ad in Florida targeting women

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Via Morning Score: The 30-second spot notes that the first bill he signed into law was The Lilly Ledbetter Fair Pay Act. The campaign says this is the first in a series of spots that will try to show women what the president has done to help them.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.