In a report called “Left In the Dark,” an organization called Free Press and its volunteers examined the political files of ABC, CBS, NBC and Fox News affiliates in Tampa Bay, as well as four other markets located in key swing states.
Among the report’s findings are two mind-boggling statistics.
The first is that affiliate stations in Tampa Bay were airing on average more than 200 political ads a day throughout August. The second is that, through the first three weeks of August, TV viewers saw an average of 232 political ads per day.
Do the math on that last statistic: 232 ads at thirty seconds per commercial. That’s 116 minutes — or an hour and fifty six minutes of political ads viewed per day.
For the sake of argument, let’s round up four minutes and call it an even two hours. That’s two hours out of every twenty-four spent watching political ads. That’s not exactly what the study said, but you get my point. Take off eight hours a day for sleeping, so that you’re left with 16 waking hours.
That means one-eighth of a Tampa Bay TV viewer’s day is spent watching political ads.
So how does Adam Goodman play into this?
Goodman, president of the Victory Group is, by almost all accounts, the dominant purveyor of political ads in the Tampa Bay market. He is to political advertising what Joe Redner is to strip clubs. He’s not responsible for anywhere near a majority of them, but when you think about them, you think about him.
Of course, Goodman is not responsible for many of the national ads TV viewers see, but he is the go-to guy for most of the Republicans running in Tampa Bay and across the state.
TV viewers don’t know it, but they probably hear Goodman’s voice, as he narrates many of his own spots, more often than anyone else’s outside of their family.
This is what makes Goodman — and the other producers of political commercials — the most important people in your life who you will never meet.
If you’re a TV viewer being bombarded with two hours per day of political ads, you’re spending more time with Adam Goodman than anyone else in your life, you just don’t realize it.