Why do college websites suck so much?

in Uncategorized by

One of Andrew Sullivan’s readers piles on:

I would submit that college and university websites are even worse, as a class, than restaurant sites. The problem is that college sites are invariably controlled by the marketing arm of the institution, which sees the site as a recruiting device for future students. So we get giant slide shows of happy (and multicultural!) students on grassy lawns, virtual campus tours, and empty bloviations from the college president who wants “to welcome you to Western Flatlands State University, where the future is you!” The people who actually use the websites the most – current students, faculty and staff – have to dig past the flash animations and such to find such hidden items as the course schedule for next semester of the phone number of the financial aid office. This XKCD comic nails it.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.