Why so much spam from presidential campaigns?

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Patrick Ruffini observes that “we are seeing campaign digital departments being run more and more like marketing departments for major brands”:

Compared to the same period four years ago, the Obama campaign is sending more than twice as many emails, and informative state-of-the-race missives from the campaign managers are practically gone. According to nycsouthpaw, where those Obama ’08 emails had “data, strategy, and an air of knowingness,” Obama 2012 emails are “hectoring, manipulative, full of angst, and there are just way more of them.” A selection of subject lines: “SO COOL,” “Up late” and my personal favorite: “(No subject).”

There is a simple reason for all of this: Because it works.

Via The Daily Dish.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.