Will new postal rules change the face of political direct mail?

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Is snail-mail marketing about to make a comeback?

Last week, the U.S. Postal Service, according to this article in the Wall Street Journal, began easing rules on so-called “simplified addressing” for bulk mail. The move allows marketers to send letters, flyers and parcels to every home, business and post-office box on a city delivery route

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.