Peter Schorsch - page 434

Michael Worley describes himself as a strategic communications consultant. So what does a strategic communications consultant do exactly? “I help people win,” Michael says. He does that through digital marketing and direct mail, creating the visual message for campaigns. Michael has melded his two passions — politics and design into his company MDWComm, which he founded as a junior in college. Michael started college at Barry University in Miami Shores but after he was chosen by the College Democrats of…

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Britton Alexander admits to being an adrenalin junkie — like bungee jumping off the Auckland Bridge in New Zealand. “It was scary,” she says. “But once I did it I thought, ‘I could do that again.’” Studying for a year at the University of Auckland gave her an appreciation for a different culture and let her explore a beautiful part of the world, home to her favorite animal — penguins. It also gave her a new appreciation for the warm…

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A morning read of what’s hot in Florida politics. Today’s Rise and Shine Fact-iversary is brought to you by Sachs Media Group, the firm best known for smart, strong and strategic counsel across the diverse and ever-changing media landscape: One of the most important documents in American history first came to life 152 years ago today. The Emancipation Proclamation was issued in two parts, beginning on September 22, 1862. On that day, President Abraham Lincoln declared his intention to emancipate slaves in certain…

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Miami Herald reporter Marc Caputo has done Florida political aficionados a huge service by “unscrewing” the recent polling in Florida’s governor’s race. Bottom line: “Taken individually, each poll shows a close race, with either Gov. Rick Scott or Democrat Charlie Crist leading by an insider-the-error-margin amount. Taken together and aggregated, however, the polls indicate an even tighter contest. “Scott has the slightest of leads: about 43.3 percent to Crist’s 41.3 percent.” How does Caputo arrive at these numbers?  “… we…

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This week marks the 50th anniversary of the most famous campaign ad that aired as a commercial only one time: Lyndon Johnson’s 1965 “Daisy Girl” which appeared during a telecast of David and Bathsheba on NBC. The ad, drawing upon (and inciting) fears of nuclear war and implying that Goldwater would start one, was criticized and immediately pulled. Yet the ad had already been captured and began appearing on news and talk shows in its entirety. Dwarfed by the striking…

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A morning read of what’s hot in Florida politics. Today’s Rise and Shine Fact-iversary is brought to you by Sachs Media Group, the firm best known for smart, strong and strategic counsel across the diverse and ever-changing media landscape: Florida’s roadways are a bit safer thanks to an event that took place an ocean away on this date 117 years ago. On September 10, 1897, London cabbie George Smith had the dubious “honor” of becoming history’s first person arrested for drunk…

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For Republican state Sen. Jeff Brandes, noted woodshed owner, the age-old maxim endures: “If it ain’t broke, don’t fix it.” That’s why Brandes is returning to the successful campaign refrain used since his first foray into politics in 2010 for the Florida House. The theme of taking petulant politicians to the “woodshed” has continued — in one form or another — ever since. The St. Petersburg Republican’s newest 30-second spot, called “Jeff Brandes, Woodshed Owner” takes place in a workshop, with…

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