The Super Bowl really has outgrown radio row.
Now radio stations from across the country fill most of an exhibit hall at the Moscone Center, which hosts the media center for Super Bowl 50 this week. Tables lined up end to end are filled with equipment and radio hosts talking all day with guests who work their way from one end to the other.
Celebrities like horse trainer Bob Baffert to Hall of Fame players like Joe Montana, Dan Marino and Jerry Rice and even the founder of Papa John’s Pizza pitching products, themselves or simply taking advantage of being able to reach so many radio shows with only a few steps.
This is the 10th Super Bowl for Eli Savoie from Sports 56 WHBQ in Memphis, Tennessee, and he said radio row is at its busiest closer to the game itself.
“Thursday and Friday are always the crazy days,” Savoie said. “It always depends how many Hollywood celebrities are here. That determines it. It’s gotten more crazy the last couple years because now they’re allowing fans in the outskirts. They never used to do that before and letting the fans in. … That has made it a whole different level.”
Great to have @JalenRose speaking to Titan Radio @3HL1045 about #schoolchoice and of course #SuperBowl50 pic.twitter.com/O0tD9NsNg5
— Am Fed for Children (@SchoolChoiceNow) February 4, 2016
That makes for lots of noise with so many people talking and looking for their next stop along with fans tracking their favorite players for autographs.
My thanks to Roger Staubach and Vincent Jackson for stopping by #SuperBowl Radio Row today. pic.twitter.com/vPf2gO2rmV
— Rick Tittle (@RickTittle) February 5, 2016
Look who’s making the rounds on radio row at the #SB50 its @PaxtonLynch pic.twitter.com/pAs17IMbKg
— Eli Savoie (@Eli560) February 5, 2016
Perfect for radio.
Brett Norsworthy, Savoie’s co-host, said that makes for great natural sound.
“We’re used to a very antiseptic, stale studio. This is like being out amongst the folks.”
Working doesn’t stop those radio hosts from making sure to get photos with their top guests or scanning the room to see who they can spy either.
“I saw (horse trainer) Bob Baffert and Miss America all in one visage,” Norsworthy said.
Republished with permission of the Associated Press
