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Data Targeting

What to make of all the polling in the David Jolly vs. Charlie Crist race

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Here’s how I know our reporters and I are covering the race for Florida’s 13th Congressional District as it should be covered. On Wednesday, Charlie Crist‘s wife, former first lady Carole Crist, expressed her displeasure with a story from September about a poll that showed Republican David Jolly leading Crist by three points. Even though I explained that I have nothing to do with the conducting of the poll other than paying for it, it was clear Mrs. Crist was not entirely…

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Today on Context Florida: Bear meat & Whole Foods, GOP bluster, bizarre politics and the Salt Shaker Test

in Apolitical by

Today on Context Florida: Doing research about Florida’s “astonishingly efficient” bear hunt, Tom O’Hara came across an equally astonishing analogy. The chairman of the Florida Fish and Wildlife Conservation Commission wrote this about hunting: “Hunting is the first and original organic and natural grocery store, offering locally-grown and harvested protein from the land. Think of it as nature’s Whole Foods. Health-conscious families value living off the land.” But after some investigation, O’Hara learned the analogy isn’t quite appropriate. Republican antics may…

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Salt Shaker Test applied to recent Viewpoint Florida polling

in 2017/Top Headlines by

When two highly regarded Florida-based firms join forces for research into voter attitudes, we have little choice but to take them and their findings seriously. In the case of Viewpoint Florida, two of Florida’s top-tier firms – Data Targeting (Pat Bainter and co.) and Public Concepts (Randy Nielsen and Rich Johnson) – have collaborated to “study and publish opinion data … important to all Floridians.” This week they released a poll of “likely Republican Presidential Preference Primary (PPP) voters in…

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Already eyeing general election, Jeb Bush builds data operation

in 2017/Top Headlines by

Months before the first primaries, Jeb Bush and his allies are building a data-driven operation to turn out voters in the general election much later — spending heavily on the assumption he will overcome his sluggish start and win the Republican presidential nomination. It’s a strategy aimed at avoiding a 2016 repeat of the GOP’s glaring deficiencies in using technology to get their supporters to vote four years ago. But it’s already hit a roadblock. Bush and his advisers have…

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Pat Kemp seizes on new poll to spur fundraising efforts

in The Bay and the 'Burg/Top Headlines by

Hillsborough County Commission Democratic candidate Pat Kemp is seizing on a GOP poll showing her leading Jim Norman in a new fundraising email to supporters. The poll, by Republican consulting firm Data Targeting of Gainesville, shows Kemp leading Norman, 44-35 percent. That’s interesting as a snapshot in time of those two candidates — but hardly representative of the entire field that will be on the ballot in their respective primary elections next August 30. There are three prominent Democrats in the County…

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