Love the band, hate the fans? Study suggests people dig causes, not activists
Activists might be getting in way of their causes, according to a new report by Canadian researchers. Researchers from the Universities of Toronto and Waterloo found that peoples’ reluctance to associate with political or social activists lowers the likelihood of changing behaviors… even when people agree with the cause. The paper, titled “The ironic influence of activists: Negative stereotypes reduce social change influence” examined the possibility that people resist adopting certain behaviors because of negative stereotypes of those who most…